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Why Website Speed Matters

53% of mobile visitors leave a site that takes more than 3 seconds to load. A 1-second delay in page load time results in a 7% decrease in conversions. Google uses page speed as a ranking factor — slow sites rank lower.

The most common speed killers: unoptimized images, too many JavaScript files, no caching, bloated WordPress themes, and cheap shared hosting. Most can be fixed in a few hours.

Why Mobile Matters

Over 60% of all web traffic comes from mobile devices in 2026. Google uses mobile-first indexing — if your site doesn't work well on phones, it won't rank well on desktop either. Common issues: text too small, buttons too close together, horizontal scrolling, and pop-ups that cover the screen.